FREQUENTLY ASKED QUESTIONS

WHAT ARE CONSCIOUS DIAMONDS?

Conscious diamonds are laboratory-grown diamonds, also known as man-made, cultured, cultivated or synthetic diamonds. They are created in state-of-the-art laboratories and are physically and chemically identical to mined diamonds.

At Anantaa, we have termed our lab-grown diamonds as conscious diamonds as they are responsibly sourced and do not involve human mining, which destroys ecosystems and wildlife habitats.

ARE CONSCIOUS DIAMONDS (LABORATORY-GROWN DIAMONDS) FAKE?

Laboratory-grown diamonds are not fake as they are identical to mined diamonds in terms of crystal structure, chemical composition, appearance and physical properties.

Any diamond is a diamond not because it is mined from the earth but because of the crystalline structure of carbon atoms.

ARE CONSCIOUS DIAMONDS CONFLICT FREE?

Conscious diamonds are guaranteed conflict free and cruelty-free, as they are created in meticulously controlled laboratory conditions.

Our diamonds do not have an association with blood diamonds or conflict diamonds, which are mined in areas controlled by forces opposed to the legitimate government and that are sold to fund military action against that government.

ARE ANANTAA CONSCIOUS DIAMONDS AND JEWELLERY CERTIFIED?

Each conscious diamond jewellery created at Anantaa comes with a certificate issued by EGL India. You also receive a laboratory-grown diamond report issued by IGI (International Gemological Institute) for each stone greater than 0.50 carats.

HOW ARE CONSCIOUS DIAMONDS MORE ECONOMICAL THAN MINED DIAMONDS?

Diamond mining takes years of prospecting over hundreds of acres of land. The cost of heavy machinery along with human labour only adds to this cost, not to mention a longer supply chain.

In the case of conscious diamonds, advanced laboratories create stones using superior technology, free from the costs mentioned above for minded diamonds, making them a financially prudent choice for a consumer.

WHAT IS AN ANANTAA DIGITAL GIFT CARD?

The Anantaa Digital Gift Card is redeemable for Anantaa Diamonds products online up to the prepaid value of the card. It is available in denominations from ₹18,500 to ₹150,000. It may not be redeemed for cash or applied to any credit card balance. To purchase an Anantaa Digital Gift Card, click here.

HOW DO I USE MY ANANTAA DIGITAL GIFT CARD TO MAKE A PURCHASE ONLINE?

To use your Anantaa Digital Gift Card online, add the item(s) to your bag and head to the checkout. Select the “Gift Card” field and enter the code for your digital gift card. The available credit on your gift card will be automatically deducted from your order total. If the total of your purchase is lower than what is available on the gift card, the leftover funds will remain on the gift card for later use. If the total amount of your order exceeds the amount on your gift card, the remaining balance must be paid by credit card or another payment method available on the Anantaa Diamonds website.

HOW DO I CHECK THE REMAINING BALANCE ON MY ANANTAA DIGITAL GIFT CARD?

To check the remaining balance on your Anantaa Digital Gift Card, please email us at cs@anantaadiamonds.com.

HOW DO I CARE FOR MY ANANTAA JEWELLERY?

A little love and care for your jewellery will go a long way. Here we brought together a few simple tips to help you keep your Anantaa jewellery sparkling and clean.

JEWELLERY CLEANING

To clean your Anantaa jewellery, use a mind liquid soap and warm water. Soak your jewellery in the solution for 10-15 minutes and gently brush it with a soft toothbrush. Give your jewellery a rinse with clean water and pat it dry with a clean, soft cloth. We advise cleaning your jewellery regularly to maintain its lustre.

JEWELLERY STORING AND HANDLING

We highly recommend storing your conscious diamond jewellery in the pouch provided by Anantaa.

Your jewellery should be worn last after applying creams, cosmetics and perfumes. Ensure you secure your jewellery well at the time of wear to avoid any unnecessary mishap. Avoid rigorous unlocking of screws and clasps when wearing or removing your jewellery.

Avoid any DIY repair at home. You may contact our customer service team to avail our repair service.
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